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Friday, February 6, 2015

The Way a Product is Advertised Tells a Typical Lifestyle in Your Country.


(It's been a while since I posted on this blog last time. I had a busy mock examination for two weeks, but I will keep writing this blog as long as I can!)


I walked down the street in Hanoi, Vietnam to get to my favorite coffee shop. And I suddenly came across with bunch of motorbikes with advertisements on their back seats. Since then, I was thinking that the most effective advertisement would be different because it is largely based on a typical lifestyle in your country.

In Japan, the most popular and convenient transport is a train; thus, I see a large number of advertisements wherever you walk within the stations. In the United States when I visited 2 years ago, I did not see as many advertisements as I did in Japan. Instead, I still receive so many ads from American businesses via e-mail, probably because the internet access rate in the United States is significantly high. In Vietnam, needless to say, motorbikes are vital transports for majority of Vietnamese people, so there is no wonder why I saw the motorbikes with advertisements on the street.

Now, how are products advertised in your country?

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